5 Ways to Get Out of Your Own Way
One of the things I am most passionate about is helping women realize that success is within their reach. Whether you are trying to better your health, fix your mindset, or build your business, I want to empower you to confidently know damn well that you can do it all. We all experience fear in uncertainty, so it’s no surprise that one of the biggest hurdles most – if not all – of my clients have to get over is completely in their head. Whether you call it a mental block, a mindset issue, or self-doubt, it’s something that only you can change – and it’s probably the biggest thing standing in your way.
Based on the knowledge I’ve gained from working with the women I have, as well as watching women in business over the last 15+ years, many of us seem to stand in our own way similarly. So, whether you are building a business, stuck in your business, or working to scale your business, here are five ways that I advise you begin to move out of your own way:
1. Be You, Proudly
I see too many female entrepreneurs trying to emulate others. It’s great to have a mentor or someone who inspires you as an example for success. However, you shouldn’t allow that inspiration to lead you to change who you are and what you do. Inspiration and motivation are healthy, but it becomes harmful the moment you start comparing and mimicking. Don’t curate yourself and your offer to fit someone else’s ideal. You have a unique brand and product/service to offer the world. Your people won’t be able to find you if you are trying to be someone else. Stop trying to be what other people are, and instead, embrace who you are and the skills and strengths that you hold.
2. Find Your Niche
Who do you serve, and what do provide for them? If you can’t answer these questions clearly and concisely, then HERE is where you need to start. If you don’t have a clear direction for where you are going, you’ll never get anywhere. When you know who your ideal client is, you can more easily find them (and learn how to market to them). When you are marketing to your ideal client, your offer needs to be crystal clear. You need to tell them what you have to offer, why they need it, and why you are the best person to provide it to them. Clarify your goal, your ideal client, and your mission.
Then - and this is just as important - make sure your online presence represents you well. Your ideal client should be able to: a. find you easily, b. quickly gather what you offer, and c. have a good idea of your personality and vibe. Are you struggling with this, or unsure if your online presence clearly conveys what you want it to? Consider investing in a business strategist (like me!). A business strategy coach can help you define your mission, and make sure you are clearly communicating that to the public. Do you really need this, but not ready to invest in a full-time coach? I offer business-based VIP days – message me with questions or check it out here!
3. Know Your Worth
If there is one thing that absolutely drives me the most insane about women in business, it’s their tendency – and I have been guilty of this too – to undervalue themselves. STOP undercharging, giving your services away, hesitating to raise your rates, etc. I’ve worked with women who have degrees, certificates, and/or decades of experience and knowledge, who are still hesitant of their worth. Do your research, do the math, and charge what you deserve. I guarantee your ideal client is out there… probably willing to pay MORE for what you offer. If you needed a sign to raise your prices, here it is!
Also, knowing your value is not just about what you invoice your clients. It’s about treating your time as the valuable resource that it is. Outsource menial tasks, and tasks that are simply not in your wheelhouse or things you enjoy doing. Enforce time constrictions on business calls. For example, if you offer a free 30-minute discovery call, don’t allow that call to go on for an hour providing them with advice and knowledge that they should be paying for. The more you respect your time, the more others will follow suit.
4. Money Mindset
If finances make you nervous, anxious, or uncomfortable, you need to work on your money mindset. Most people, ESPECIALLY business owners, could benefit from some money mindset work. Would you believe me if I said that some people feel empowered, proud, and confident when they think about their finances? Yeah… it’s possible. And you deserve to feel that way too. If you’re stressing about money, it’s holding back from success and causing you blocks in the success of your business. For more on this, check out my recent video.
If you’re looking to improve your money mindset and manifest more money in your life and business, I can’t recommend Amanda Frances enough. She provides books, courses, and even free meditations that are enlightening, unbelievably helpful, and available for you forever when you purchase her digital services. Finding her has literally changed my life and business, and it could change yours too.
5. Stop Waiting
STOP waiting …until you profit x-amount ...until you have a larger following ...until you get x-amount of sales ...until you have more time ...until you perfect x-skill... You will always find a reason why you’re “not ready”. Take. Action. Now. Do it before you’re ready. Do it scared. If you wait to chase your dreams and pursue your goals, you’ll never reach them. It’s never too early to put yourself there. You’ll figure it out as you go if you need to.
Pursue exposure for your business; collab with other businesses, be a guest on a podcast, post consistently. A big part of what I love to do is help women in business get the exposure that will help their business grow! My PR agency is open and currently accepting new business. Would being featured in a published article, a local news outlet, or popular podcast help you get the word out to your ideal clients? I’d love to chat with you more about how I can help connect you with those opportunities! Book a completely free consultation!
Lucie Mitchell, CTNC & CTLC
Fierce and Beautiful Wellness, LLC
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This blog post is provided for educational and informational purposes only and is not medical, mental health or healthcare advice. The information presented here is not intended to diagnose, treat, heal, cure or prevent any illness, medical condition or mental or emotional condition.